Society operates best with clear, truthful and transparent communication. It’s no different for a steel company. Steel companies require a societal license to operate. This involves regular and clear communications with all stakeholders, including employees, local communities, government, suppliers, customers, media, and shareholders. It’s a daunting challenge, and one a communications leader must address every day. This lecture presents a strategic approach to communications for a steel company and provides a case study of the Techint Group’s response to COVID-19.
Estimated Time: 1.00 hours
Course Content
STK0116205 – Lecture by Mario Galli
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